Packaging created for local SF brand Minimal Matcha. I was brought in early on to consult on the business, brand strategy and creative direction.
I led the design on branding, packaging, product strategy and marketing collateral. I ran customer deep dive sessions and the packaging was created to exude the brand's simplicity. I created a product theme that aligned each product SKU with the days of the week, highlighting their individual flavors and roles in the drinker's lifestyle.