Drunk Fruit

Drunk Fruit is a hard seltzer company dedicated to sharing and celebrating Asian-American culture.


drinkdrunkfruit.com

ROLE

Art Direction

Branding

Hand Lettering

Logo Design

Packaging Design


DATE

2020


Drunk Fruit is a hard seltzer company dedicated to sharing and celebrating Asian-American culture.


I created the logo and a visual language that encompassed the playfulness of the Drunk Fruit brand. This design language helps create a cohesiveness across all touchpoints from the packaging, marketing material and online presence.


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